Leonidas Sampanis — Brand Strategist for Small Businesses

Brand strategist for small businesses and independent professionals, working from Ikaria, Greece. The work is positioning: understanding the position you're stuck in, shaping the one you belong in, and building the bridge between them — competitive analysis, audience, naming, verbal identity, and the written strategy you hand to anyone who ever makes anything for you. Twelve years of graphic design sit underneath it, which is why the strategy arrives buildable instead of theoretical. Grew up inside a design agency. Creating since age five. Big companies, bigger lessons — but small businesses? That's where it gets real. Watching someone's dream take shape hits different than any corporate win ever could. Turtle pace. Marathon results. I hate gatekeeping. I share everything. Always.

Skills

• Brand Strategy — 4 years
• Graphic Design — 12 years
• Marketing & Sales — 3 years
• AI & Generative Design — 2 years
• Web Development (Vibecoding) — 1 year

Sections

• Work with me — brand strategy, and the questions people ask first
• About Leonidas
• Portfolio — identity work
• Logofolio — 12 identity marks
• Creative blog
• Get in touch