Leonidas Sampanis — Brand Strategist, Designer & Coder

Brand strategist, designer, and coder based in Ikaria, Greece. 12+ years in graphic design, specializing in brand identity for small businesses. Grew up inside a design agency. Creating since age five. Big companies, bigger lessons — but small businesses? That's where it gets real. Watching someone's dream take shape hits different than any corporate win ever could. I combine brand strategy, design, AI, code and the slow philosophy of Ikaria. Turtle pace. Marathon results. I hate gatekeeping. I share everything. Always.

Skills

• Graphic Design — 12 years
• Brand Strategy — 4 years
• Marketing & Sales — 3 years
• AI & Generative Design — 2 years
• Web Development (Vibecoding) — 1 year

Portfolio

Alianza Travi — Illustration & Mascot Design

Illustrations and mascot design for Alianza Travi in Barcelona, Spain. A creative challenge since the specific aesthetic was completely outside of me. However, after a good briefing I had an idea of what I would do. Little Travi came to life out of pure creative luck! The assignment was to create illustrations for the presentation of Alianza to school committees. So, in one of the designs, I placed our little friend to give the design a little extra something. Eventually, he became an integral part of all the final images as well as the protagonist of the entire campaign. What I learned through this project is that with good communication you can overcome insecurities that arise due to lack of experience. Don't be afraid to talk about your doubts, with good will and effort a good result will definitely come!

ElaWell — Logo Design & Branding

Logo creation for Christine's dream project. While this particular project started with the goal of creating a series of labels, we will focus on the journey of the logo. I knew Christine, I didn't need a deep briefing to learn her aesthetic. We had talked for hours about her dream project and what certain symbols might mean to her. When she decided which ones she liked, we proceeded on choosing fonts and final designs. The logo describes two different concepts that are equally important. The upper flower is created by the letters C+M+E+W which stand for Christine M. + ElaWell. The lower designs show us that in every petal lives a flower as in every flower a petal. In every action or decision we make we will find a piece of ourselves and in the same way all we are is this sum up of decisions and actions that defined us!

Logofolio

A collection of 12 logo designs. Every pixel deliberate. Every logo — a story.

Blog

3 Font Galleries You Should Know

The internet can be a crazy place — you can end up with dafont as your only font source. Your bud from Greece has your back. 1. Fontshare — A free fonts service from the Indian Type Foundry (ITF), making quality fonts accessible to all. 100+ fonts, 59 different pairs. 2. Free Faces — Created by Simon Foster. Amazingly organized, comfortable to browse. All fonts free for personal use, most free for commercial. 3. UNCUT — A free typeface catalogue focusing on contemporary type. 163+ typefaces from a variety of artists.

3 Games for Graphic Designers

Games for designers to sharpen their skills. 1. Kerning Game — Understand the importance of proper distance between letters. Train your eyes for types, headlines and logos. 2. Color Method — Get confident around the color wheel. Learn terminology and color theory. 3. Shape Type — The best game to start understanding font and letter anatomy. Helps you get comfortable around the pen tool too.

Contact

Email: leonidas@sampanis.co. Based in Ikaria, Greece. Available for brand strategy, identity design, and web development projects.